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De Fleur en Fleurs is a partnership of two small, family-run, specialty cut flower farms located in Mundleville and in St-Charles, NB. A fun partnership between two cousins, Alice & Norma, who have been able to work out a co-operative approach to growing flowers together and complement each other in sharing this flower journey. Between us, we now grow over 15,000 plants consisting of over 60 different cultivars that spans over 250 varieties of shapes and colours.
We specialize in growing these unique flower varieties that will provide you with weekly fresh flowers to cherish, to sooth the soul, to bring comfort and/or inspire happiness, one flower at a time.
We are proud members of the Association of Specialty Cut Flower Growers (ASCFG). An association that supports commercial cut flower growers by providing production and marketing information and supports floriculture research.
Marcel & Norma
Our small flower patch is located in Mundleville, NB, nestled among trees on the banks of the Richibucto River, the ‘river of fire’. I have always loved flowers, from helping mom and dad when I was very young, with the dahlias and flowers, to expanding my own perennial beds and also working with garden centres. Over the years, I kept planting more perennials and more perennials with a special liking to peonies. My love of peonies dates back to over 50 years from one heirloom variety grown at my parents house to joining the Canadian Peony Association and participating in Peony festivals. Everywhere I moved, a division of this peony plant has followed along. In 2017, we planted our first 140 peonies roots dreaming that in four years, we would be able to produce beautiful peonies for the local market. A lot of investment, work and sweat for a crazy dream at the time.
Growing local
Since our first planting of peonies, we have worked at conditioning the land, conducted flower trials, seeked advice from seasoned flower growers, learned how to work in harmony with Mother Nature when it comes to growing specific flowers for bouquets, fine tune our growing techniques and carefully select varieties that will produce beauty every week and create smiles. In 2021, we were ready to dig deeper into rich soil and start producing specialty cut flowers on a larger scale. We now co-produce with my cousin Alice, a really nice partnership that allows us not only to cultivate more, but to also individually specialize and concentrate in growing specific flowers which gives us the ability to offer you more flower selections. Although we both grow most of all the varieties, we are growing our own specialties. Alice is the one that specializes in growing the tulips, alliums and gladiolus while I am the one that concentrates on the peonies, lilies and dahlias. I am a strong believer, that every flower needs its time to shine and so we plan our seeding and season so that we continuously have flowers that starts to bloom at different time throughout the season in order to provide a variety of selection and colours.
This flower journey did start with one peony flower, ‘une fleur’, and now that we grow thousands of plants every year in all shapes and colours, I have discovered that I love every one of them, as they all have individual unique beauty. I must admit there are days that I forget to look at their beauty, because as a grower, often you concentrate and worry about temperature, watering, insect or disease pressure, scheduling and harvesting, but it is when I step back and see the final results in bouquets or an arrangement that Alice and I have just made, that I am in awe, every week and count my blessings every day that we actually grew these.
Marc & Alice
A very special friend told me one day “Une fleur ouvre le Coeur” which translates to “a Flower opens the Heart”. This has been my passion and drive for growing specialty cut flowers. Marc and I live in St-Charles, a beautiful small rural community. Our land is on the river side as well which provides a more moderate climate fluctuation and helps us in providing quality product every week. I have always loved flowers but I was truly inspired by my mother-in-law, Anita, as she had multiple flower beds and the colours where absolutely stunning. She grew mostly perennials and was so kind to share these with me. Over the last 20 years, I would keep bringing more plants home which allowed my collection to expand.
Marc has also been passionate for gardening. In 2011 he followed the Jean Martin Fortier’s expertise on gardening online and studied on his own, in 2015 enrolled in the Master Gardener course and in 2021 he enrolled in Jean Martin Fortier’s certificate program. Retired from the Military “Air Force” after 30 years of service, he now loves to apply his gardening and growing knowledge is helping us apply sustainable growing practices in growing local flowers here in our little corner of the Maritimes.
We started on our specialty cut flower journey in 2021 working alongside Norma at the Market and in 2022 we started producing on a larger scale. We have worked extensively in conditioning our soil, investing in new perennial beds and fine tuning our annual flower production. Between Norma and I, we now grow close to 15,000 individual plants these last years and our numbers keep increasing every year.
Growing flowers on a commercial level is hard work and requires a huge commitment, but the results is ten fold of what I ever imagined. Working in my flower beds has been very rewarding and the beauty we grow has ‘opened my heart’ in so many ways by people’s reactions in receiving our locally grown flowers whether it is bringing a smile to our weekly bouquet subscription members, people celebrating happy occasions such as birthdays, anniversaries or weddings or when our flowers brings comfort in times of health challenges or losing a dear loved one. It is this powerful link to humans emotions that is my driving force in growing specialty cut flowers.
